“Rent, Rip and Return”. It is a phrase that sends chills up the spine up of movie industry executives. These same executives contend that this phenomena is one of the biggest technological threats to the movie industry’s annual $20 billion DVD market.
“Rent, Rip and Return” is basically renting a movie, and using various software programs that allow you to copy a film without paying for it.
“On Friday, the showdown over the issue will take place in federal court in Los Angeles, where an army of lawyers representing Hollywood will argue that Real Networks Inc.’s DVD ‘ripper’ is an illegal digital piracy tool.”
“The company, in turn, will say the $29.99 software that allows DVDs to be easily copied to computer hard drives is legitimate.”
Although it is only one tool out of many that people interested in doing this can use,the verdict will send a message out to companies developing this software, either, “quit developing this type of software”, or “go for it”.
“The same federal judge who shut down the music-swapping site Napster in 2000 because of copyright violations will preside over the three-day trial, which is expected to cut to the heart of the same technological upheaval roiling Hollywood that forever changed the face of the music business.”
“The studios fear that if RealNetworks is allowed to sell its RealDVD software, consumers will quickly lose interest in paying retail for movies on DVD that can be rented cheaply, copied and returned.”
I can see where the companies are coming from, but I don’t really agree with this last statement at all. The people that will burn DVD’s are not people that were going to buy the DVD in the first place. If you are interested in buying a DVD, you want the whole experience, not a crappy burnt DVD with your handwriting on it, no menus, no bonus or special features, stuffed in a big old case hiding in your closet. You want that DVD so you can put it on your shelf and display it as part of your glorious DVD collection.
Lawyers opposing the software are going to claim that the software violates a federal law known as the Digital Millennium Copyright Act, which makes software and other tools that enable digital piracy illegal.
“For its part, the Seattle-based company that develops the software says its RealDVD product is designed to simply let customers back up a purchased DVD and that the software allows for only one copy to be made.”
“The company argues that the contract it signed with the DVD Copy Control Association, which equips DVD player manufacturers with the keys to unscrambling DVDs, allows RealDVD because the software doesn’t alter or remove anti-piracy encryption on DVDs like illicit software that is easily obtained for free online.’
“RealNetworks says its product legally fills growing consumer demand to convert their DVDs to digital form for convenient storage and viewing.”
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