The almighty GOOGLE is teaming up with the almighty NBC Universal to act as a broker to sell TV advertising on some NBC cable channels. In a joint collaboration agreement, the two larger than life companies state that NBC Universal will offer advertising time from several of its cable networks for Google to sell advertising through its Google TV Ads service.

“Advertisers using the Google TV Ads platform can reach NBCU Cable’s national audience and gain access to viewership data at an unprecedented scale,” the NBC Universal and Google statement said.

According to Mike Pilot, president of NBC Universal sales and marketing, and Tim Armstrong, Google’s president of advertising and commerce for North America, the partnership will make “TV ads more accountable.”

Due to Google’s deal with DISH Network, they are better able to report each second of TV usage data allowing advertisers the ability to measure viewership of their ads more precisely.

Along with this new merger, NBC Universal and Google are also going to work together to adapt the Google TV Ad service for use in local TV markets and are collaborating on custom marketing and research projects using Google TV Ads to survey audience trends.

In conclusion, first Google took over the Internet and now….Google and NBC plot on taking over the world of technology. Move over AOL, there’s something much meaner and leaner!

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